“[Many electronics] companies' failure to keep up with increasing global requirements for environmental performance was completely avoidable. It raises concerns about the level of fiduciary duty exercised by business leaders who should have done a better job of seeing it coming.” Gil Friend, Natural Logic, 2005 |
PUBLICATIONS Case StudiesClick on a headline below to view a case study ENVIRONMENT, HEALTH AND SUSTAINABLE BUSINESS ENTER THE MAINSTREAM Professor Andrea Larson and students from the University of Virginia Darden Graduate School of Business Six mini-case studies cosponsored by IEHN offer examples of innovation and efficency that save money, eliminate chemical hazard and toxicity, differentiate products and services, increase profits and revenues, and enhance brands For example, SC Johnson and Son, Inc. developed its patented Greenlist process to systematically reduce the toxicity of its product lines. In the case of Windex Blue Glass cleaner, Greenlist increased revenue and market share while lowering volatile organic compounds and producing a 30% increase in cleaning performance. Coastwide Labs’ 35% growth in new customers in 2005 was largely attributable to its new line of “Sustainable Earth” cleaning products. These realized a gross margin more than 40% higher than on the company’s conventional cleaners. Coastwide was acquired by another company in 2006. Other mini-cases discuss The Method Company, Shaw Industries, Nike, and Rohner textiles. COASTWIDE LABS: PRODUCT AND STRATEGY REDESIGN IN COMMERCIAL CLEANING PRODUCTS NIKE: INNOVATION THROUGH PARTNERSHIPS AND REDESIGN THROUGHOUT THE LIFE CYCLE ROHNER TEXTILES: CRADLE-TO-CRADLE INNOVATION AND SUSTAINABILITY SC JOHNSON’S GREENLIST™: HEALTH, ECOLOGY, PROFITS SHAW INDUSTRIES: ECOWORX AND CRADLE-TO-CRADLE INNOVATION IN CARPET TILE |
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