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Public Awareness Drives Market for Safer Alternatives: Bisphenol A Market Analysis Report

Paul S. Bailin, M.A., with Margaret Byrne, M.S., Sanford Lewis, Esq., and Richard Liroff, Ph.D.
September 2008

This report analyzes market trends for companies that make products containing bisphenol A as well as businesses developing and selling BPA-free products. Despite the continuing debates regarding the interpretation of emerging scientific data on BPA exposure, consumers and many manufacturers and retailers erred on the side of caution — choosing to reduce exposure to this chemical. This analysis reviews these marketplace dynamics, both to understand the manner in which BPA and its alternatives are being treated by market decision makers, and to understand the broader implications for investors and for public policy on chemicals.
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Key findings

Heightened public awareness and the resulting concerns over health effects from exposure to this chemical through food contact applications have changed some markets for BPA.  For several years, studies have chronicled developmental, reproductive, behavioral, and neurological effects of low dose exposure to this chemical. These scientific data have challenged industry assurances and government regulatory approvals about the safety of BPA’s use in food-contact consumer goods, such as polycarbonate water bottles. “Companies with the savvy to take advantage of this rise in awareness about bisphenol A in products are making BPA-free products that are flying off the shelves. They are boosting their customer base and are doing very well,” says Paul Bailin, lead researcher on the report.